- Category: Happenings
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MWL Customer Lifecycle Experience
The Customer Lifecycle Experience is Marketing Week Live’s dedicated retailer hub. Brought to you by Econsultancy and Marketing Week, the experience is designed to help retailers create a seamless brand experience for today’s multi-platform consumers.
Address every step of the customer journey, from awareness through to advocacy, exploring the latest mobile and ecommerce technologies, point-of-purchase solutions, retail display and visual merchandising techniques.
- Join a 45 minute workshop session with an industry expert
- Explore the latest technologies designed to create a better customer experience
- Gain access to a complimentary Econsultancy report (valued at £600)
- Brand - how do I measure the effectiveness of finding customers, attraction and the footprint of my brand and products?
- Acquisition - how well do I understand my loss leaders, attribution and online/offline campaigns?
- Trading - is my merchandising, cross-selling, up-selling and personalisation truly optimised?
- Segmentation – look at how each customer, value and lifetime segment performs.
- Churn, Retention and Win-Back - am I winning the hearts and minds of my customers…?
- The content strategy process
- Analytics and planning
- Usability considerations
- Content production
- Who’s doing it well?
- Multichannel marketing and optimising the customer journey - how to create the best customer experience.
- How to start to integrate all your channels into one customer experience. How to break down data siloes to enable a cross-device customer journey.
- How best to understand the customer journey.
Customer Lifecycle Experience Workshops
The Customer Lifecycle Experience Workshops at Marketing Week Live provide practical advice and an opportunity to ask an expert about the key issues facing you, as a retailer.
Sessions will provide plenty of opportunity for discussion, while a subject matter expert will provide the most current insight into retail trends, developments and best practice.
This kind of in-depth advice is normally reserved for expensive consultancy services, but these workshops will give you free access to pioneering industry thought-leaders and an opportunity to benchmark your current activity against that of your peers.
Using Data across the Customer Lifecycle
Wednesday 29th April, 10:15- 11:00
Weaving together the facets of a multichannel campaign is a challenge for any marketer. But utilising the data at hand can ensure that you’re achieving relevance across the entire customer lifecycle. Join Econsultancy trainer Steve Dalgliesh on this enlightening session as he shows you how data can be used effectively to inform your marketing decisions, from awareness through to loyalty.
The session will address:
About Steve Dalgliesh
Steve Dalgleish is a director of Lynchpin Analytics Ltd and for over 12 years has been helping companies with their online marketing and analytics. Clients include Royal Bank of Scotland, Cadbury, BSI, Turner Broadcasting, Standard Life, First Direct, HSBC and Thomas Cook to name a few.
Steve's online marketing career began in 1998 when he lead Scottish Power’s first foray into online marketing and analytics. He has presented and spoken at many conferences on various digital topics, however, over the past few years, online analytics is where his digital focus lies. He also advises and trains companies to build their own in-house analytics teams and trains Econsultancy’s training courses: Google Analytics Advanced – Optimising your site and Web Measurement and Analytics.
Ecommerce and Content Marketing
Wednesday 29th April, 14:15- 15:15
Content marketing has become an essential part of the online marketing mix, but for retailers looking to convert and sell, it can be a tricky area. In this workshop James Carson outlines a blueprint process for marketers to follow, which has proven results in the retail space.
About James Carson
James Carson is a content strategy consultant and trainer based in London. He has been involved with web content production and strategy since the start of his career, with roles at Holiday Extras, Greenlight Marketing and SEGA Games Europe.
He was later Head of Digital Marketing at Bauer Media, working on SEO and social media for international magazine brands like heat, Empire and FHM, before overseeing the digital content strategy for Grazia, which went on to win several industry editorial awards. He was also acting Head of Digital Content at Factory Media during 2013, overseeing the digital transformation and editorial training for over 20 action sports media brands.
James is a regular industry speaker and writer on digital media and content strategy, and has previously published Econsultancy’s report Fashion Ecommerce and Content Marketing as well as a Guide to Native Advertising.
Multichannel marketing and optimising the customer journey - how to create the best customer experience
Thursday 30th April, 10:15 – 11:00am
Your customers are using more and more channels and their journey to buy from you is becoming more complicated - consumers and marketers no longer live in a nice and simple linear world.
This interactive session focuses on how to deliver the best experience for your customers. With the help of an Econsultancy domain expert and sharing experience between delegates this workshop will help you improve your digital marketing across channels. You’ll discuss:
About Mark Patron
Mark is an independent consultant and has been voted one of the UK’s 15 most influential direct marketers by readers of Precision Marketing magazine. He has spent ten years as CEO of RedEye, growing it to become one of the top email marketing automation businesses in the UK and founded leading data driven marketing companies Claritas UK and Abacus Europe.
Among other things, Mark co-founded Transactis and helped manage its sale to the Shop Direct Group/Barclay brothers for £10m in 2007. He was also part of the management team that developed the revenues of VNU’s marketing information business, now called Nielsen market research, from $150 million in 1994 to $2.5 billion by 2001.
Thursday 30th April, 14:15- 15:15Details TBC
About Andrew Miller
Andrew Miller is a freelance digital marketer and Managing Director of oDart Digital. Before setting up his own business, he worked as a Senior Digital Consultant for BlueGlass Interactive, the data driven, strategic marketing consultancy that specialises in combining search and content marketing with an emphasis on data driven metrics.